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Products

Lures - Hardbaits- Freshwater
Heddon Zara Spook
The Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes the Zara walk from left to right, back and forth. Superb for Striper and bass fishing.
$7.99

Heddon Super Spook
Zara Spooks have been around a long time, and they will probably always be in the boxes, bags, and boats of bass fishermen. Well, the old Spook got even better. The Heddon Super Spook is a tremendous advance in the art of topwater fishing. It has great fish catching colors and beautiful light reflecting finishes that will attract a lot of attention, getting you more bites and more fish in the boat. They also added loud rattles for more attraction, and three of the super-sharp Excalibur Rotating Treble Hooks that will help lessen the chance that the fish will throw the bait after it's hooked. Walking-the-dog is easy with this big lure, and when fished slowly with long pulls, it will glide back and forth like a snake coming across the surface. You can also fish it fast and furious with lots of loud splashing. Either way, the Super Spook will walk and talk on command.
$7.99

Heddon Super Spook Jr.
The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges from schooling fish. Realistic finishes provide the proper look for virtually any topwater fishing situation.
$7.99

XCalibur xr50
This lipless crankbait brings them in from far-off with super-loud rattles and a tight, precision-tuned vibrating wiggle. It casts like a bullet and emits an awesome amount of vibration at a death-cry-of-a-minnow pitch. Its meticulously detailed design makes this rattle bait the unparalleled choice in vibrating lures.

Using High-tech, precision tuned instruments, XCalibur is able to offer you a crankbait fishing lure, such as the Xr50 Rattlebait, that is almost impossible to fish wrong. It swims on its way down on slack fishing line and swims as you retrieve it, sure to make your bass fishing excursions successful and plentiful. With this finely tuned, Hi-Tek rattle bait from XCalibur, you can be assured that you now have the leading edge in crankbait and rattle bait bass fishing lures. Sound your arrival and lure your trophy fish with the vibrating action of the XCalibur Xr50 Rattlebait today.
$8.39

Xcalibur XCS100
The Xcalibur XCS Square Lip Silent Crankbait is exactly what you need when bass are finicky and holding in shallow cover. It doesn't have a rattle, so it can sneak up on fish and trigger vicious strikes with its wide, seductive wobble and semi-roll. Its square bill design also allows it to bump-and-run through all types of cover - shallow wood, rocks, weeds, etc. Equipped with Tx3 inline hooks that ride up against the body to reduce snags, as well as, the buoyancy to float up and out of obstructions, the Xcalibur XCS Square Bill Silent Crankbait is also now available in unique, new colors - designed by the likes of top bass fishing pro's, 2008 Bassmaster Classic Champ, Alton Jones, and BASS Elite stars, Edwin Evers and Timmy Horton.
$8.39

XCalibur XCS200
The Xcalibur XCS Square Lip Silent Crankbait is exactly what you need when bass are finicky and holding in shallow cover. It doesn't have a rattle, so it can sneak up on fish and trigger vicious strikes with its wide, seductive wobble and semi-roll. Its square bill design also allows it to bump-and-run through all types of cover - shallow wood, rocks, weeds, etc. Equipped with Tx3 inline hooks that ride up against the body to reduce snags, as well as, the buoyancy to float up and out of obstructions, the Xcalibur XCS Square Bill Silent Crankbait is also now available in unique, new colors - designed by the likes of top bass fishing pro's, 2008 Bassmaster Classic Champ, Alton Jones, and BASS Elite stars, Edwin Evers and Timmy Horton.
$8.99

Rebel Pop-R
The Rebel Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as "The Secret Bait of the Pros," now everyone can enjoy top water fishing with America's No. 1 popping lure - the Original Pop-R! Available in three sizes. Perfect for bass fishing.
$6.99

Norman Deep Baby N

Weight: 1/4 oz.
Length: 2"
(*Length Of Lure Does Not Include Bill Length )
Depth: 6-8 ft.
Line: 10 lb.
Action: Medium Action

Great swimming Crankbait. Great for Largemouth, Smallmouth, and Striper. Also a great bait to fish in our bays and harbors for Spotted Bay Bass and Sand Bass. Swim it over Eel Grass Beds or along Docks.
$6.39

Norman Deep Baby N

Weight: 1/4 oz.
Length: 2"
(*Length Of Lure Does Not Include Bill Length )
Depth: 6-8 ft.
Line: 10 lb.
Action: Medium Action

Great swimming Crankbait. Great for Largemouth, Smallmouth, and Striper. Also a great bait to fish in our bays and harbors for Spotted Bay Bass and Sand Bass. Swim it over Eel Grass Beds or along Docks.
$6.39

Norman Deep Little N

Weight: 3/8 oz.
Length: 2 ½"
(*Length Of Lure Does Not Include Bill Length )
Depth: 12-14 ft.
Line: 10 lb.
Action: Medium Action


Great swimming Crankbait. Great for Largemouth, Smallmouth, and Striper. Also a great bait to fish in our bays and harbors for Spotted Bay Bass and Sand Bass. Swim it over Eel Grass Beds or along Docks.
$6.39

Norman Deep Diver 22 (DD22)

Weight: 5/8 oz.
Length: 3"
(*Length Of Lure Does Not Include Bill Length
Depth: 15-18 ft
Line: 10 lb.
Action: Medium Action

Great swimming Crankbait. Great for Largemouth, Smallmouth, and Striper. Also a great bait to fish in our bays and harbors for Spotted Bay Bass and Sand Bass. Swim it over Eel Grass Beds or along Docks.
$6.39

Bomber Model A
A Great Classic!
Bomber's Model A crankbaits are a little slimmer, a little trimmer, wiggle a little harder and faster, and dive a little deeper than other ordinary crankbaits. The Model A's timeless design and unbeatable fish-catching action ensures these proven go-to-cranks produce results every time they swim. Plus, the Model A floats up quickly on the pause -- a major tempter of big fish.
$6.99

Bomber Model A
Dives to 4-6 feet
Bomber's Model A crankbaits are a little slimmer, a little trimmer, wiggle a little harder and faster, and dive a little deeper than other ordinary crankbaits. The Model A's timeless design and unbeatable fish-catching action ensures these proven go-to-cranks produce results every time they swim. Plus, the Model A floats up quickly on the pause -- a major tempter of big fish.
$6.99

Rapala DT-10
3/5 oz., Dives to 10 feet
The Rapala DT series gives the ability to reach a desired depth consistently, once you know where the fish are holding.
$10.99

Rapala DT-16
3/4 oz., Dives to 16 feet
The Rapala DT series gives the ability to reach a desired depth consistently, once you know where the fish are holding.
$10.99

Daiwa SC Shiner
Great for Trout!
Designed for casting or trolling in lake, stream or river. Realistic shape and detail, with rattles and 3-D eyes. In 3/32 oz. or 1/8 oz.
$6.39

Rapala CountDown
CD-7
Rapalas have long been a standard excellent trout lure, both for casting and trolling.
Consistently reach suspended fish at any depth with the CountDown® method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them consistently.
$10.99

Rapala CountDown
CD-5
Rapalas have long been a standard excellent trout lure, both for casting and trolling.
Consistently reach suspended fish at any depth with the CountDown® method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them consistently.
$9.99

Rapala CountDown
CD-3
Rapalas have long been a standard excellent trout lure, both for casting and trolling.
Consistently reach suspended fish at any depth with the CountDown® method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them consistently.
$9.39

Rapala CountDown
CD-1
Rapalas have long been a standard excellent trout lure, both for casting and trolling.
Consistently reach suspended fish at any depth with the CountDown® method. The controlled depth technique was introduced to the world with this lure, and to this day is the standard by which all others are measured. Whether the fish are suspending at certain depths near the weed tops or on bottom structure, the CountDown can get you to them consistently. The CD-1 size is specifically designed for smaller fish, such as Trout and Panfish.

$9.39